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Building your brand in social media is important. For some reason, the number of page likes, interactions and shares seems to translate to a more reputable brand. But why? Well…

As the month of February approaches, business is back into the groove. There are no more excuses for vacation lag from the holidays. Sales are picking up again, but are…

In the book “Flipping the Funnel,” author Seth Godin offers a unique approach to sales and marketing. He pushes companies to utilize their customers as members of their sales force.…

According to the Sales and Marketing Management website, sales people are struggling. The facts they shared about sales people show that there may be a disconnect in sales execution. 60%1 of…

Content Marketing [definition according to contentmarketinginstitute.com]: a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience –…

The 18th Annual MSP Polar Bear Plunge is on Saturday, January 25th and one of CPS Gumpert’s own is rising to the challenge. Gavin McMorris is jumping into the Chesapeake…