We're Hiring a Marketing Director
The Marketing Director must be an independent worker with confidence to prioritize and make executive level decisions to move projects forward, as well as the ability to collaborate with all departments as needed. We are looking for a candidate with an entrepreneurial mindset, the ability to spot original marketing opportunities and a creative problem-solver with the drive to accomplish projects. Bachelors Degree in Business/Marketing with several years Marketing experience required, however, experience in a print/creative company preferred. This position reports directly to the Senior VP of Sales and Marketing, but must evaluate requests from others.
Duties of the Marketing Director:
Manage the creative direction, development and implementation of the company’s marketing strategy, including brand integrity in design and messaging across all company-branded internal and external print and digital materials including stationery, marketing materials, events, website, social media, advertising, press releases, articles, photo shoots, video, sponsorship agreements, etc.
Develop and implement the business development strategy for new and existing capabilities and initiatives including campaigns, events, digital marketing, social media and PR. This includes lead generation, list management, CRM understanding and strategic, multi-touch campaign thinking.
Work closely with the company’s sales team; providing the appropriate tools, print and digital materials and presentations to increase sales.
Manage social media presence and content management on website to improve social media reputation and overall market recognition.
Collaborate on client marketing projects.
Undertake continuous analysis of competitive environment, industry and consumer trends.
Represent the Ironmark team at events, trade shows, facility tours and lead community involvement initiatives.
Write both professional communications such as RFP responses and creative marketing copy such as blogs, web content and campaign messaging.
Familiarity with the following programs:
Creative Suite (Photoshop, Illustrator, inDesign, Dreamweaver), Microsoft Office (Word, Excel, PowerPoint), MailChimp, Google Analytics, WordPress, iMovie, Vimeo, Social Media (Facebook, LinkedIn, Twitter)
Located just outside Columbia, MD, Ironmark is an equal-opportunity employer with excellent benefits and an energetic, team work environment. We look forward to meeting you.
TO APPLY: Please forward your resume and cover letter to email@example.com with Marketing Director in the subject line.